Veyong Pharma held the 2024 spring marketing training meeting

In order to strengthen the core competitiveness of the market and marketing system, further improve the professional quality of marketing elites and strengthen basic skills. From February 19th to 22nd, the four-day “2024 Spring Marketing Training Conference” was held in the marketing center. Veyong Pharma General Manager Li Jianjie, Assistant General Manager and Marketing Director Zhou Zhongfang, Domestic Marketing Center General Manager Xu Peng, Technical Director Wang Chunjiang and all members of the Domestic Marketing Center attended the training.

At the meeting, General Manager Li gave a mobilization speech. Mr. Li gave everyone a macro analysis of the severe situation currently faced by the animal health industry. He emphasized: In the face of environmental changes, we must follow the trend and take advantage of the situation to maintain Veyong‘s market position. 2024 will be the year of Veyong‘s marketing model innovation, technological research and development breakthroughs, basic management improvement, and in-depth cost reduction and efficiency improvement. We must adhere to the guiding ideology of the Group Chairman and firmly establish the awareness of market, customer, innovation and crisis. Adhere to the core strategy of integrating API and preparations, concentrate on building the core competitiveness of the enterprise, achieve coordinated development of production, supply, marketing and research, and continue to improve the profitability of the enterprise. We will spare no effort to make up for our shortcomings, find ways to break bottlenecks, strengthen basic management, strive to achieve new breakthroughs in marketing models and technological innovation, overcome difficulties, and achieve annual business goals.

Xu Peng, the manager of the Domestic Marketing Center, shared a report titled “Looking to 2024, Changes and Layout”. Mr. Xu analyzed the current situation of domestic animal husbandry, breeding structure, industry trends, etc., and conducted data analysis around the completion of domestic marketing center indicators, customer maintenance, and key work completion in 2023, and clarified the sales goals and direction of efforts in 2024. Refine and decompose the goals of channel business, group business, and rumination business that need breakthroughs, and propose plans and measures for follow-up work.

Zhou Zhongfang, assistant to the general manager and director of the marketing department, brought the presention “Main Work Ideas and Key Actions of the Marketing Department in 2024″. Mr. Zhou made a detailed analysis of the development status of the veterinary drug industry and market development trends in 2023, summarized and analyzed some shortcomings in market work in 2023, and put forward the work ideas and key strategies of the marketing department in 2024, focusing on the company’s business ideas and efforts. Create a 3+2+X product system, help market tens of millions of products and achieve new breakthroughs, also elaborates on the specific measures and key actions taken in new product launch planning, promotional services, channel management, brand building, and improving operational efficiency.

This training specially invited Zuo Yuzhu, a professor at Hebei Agricultural University and president of the Pig Breeding Branch of the Hebei Animal Husbandry and Veterinary Society, to bring you “Analysis of the Pig Raising Situation in 2024″. Based on the changes in supply and demand relations and breeding structure in 2023, Mr. Zuo analyzed the pig breeding situation in 2024 and the future of small and medium-sized pig farms in the north, and proposed that dealers should transform their technical services and serve the breeding terminals well. At the same time, Teacher Zuo shared the current epidemic trends and prevention and control of PRRS.

During the period, outstanding regional managers, product managers, heads of quality management departments, technical directors, heads of financial management departments and other management personnel shared their views on marketing strategies, product promotion, quality analysis, leading product research progress, financial knowledge, etc.

This training is rich in content and focused, covering situation analysis, planning direction, marketing strategy, product promotion and other aspects, further improving the comprehensive capabilities of the marketing team. In 2024, Veyong Pharma‘s sales elites will concentrate their efforts, unify their thinking, anchor their goals, and go all out.